Information and technology have been dating since the creation of the printing press. However, they consummated their marriage in the digital age. Now it seems that they are inseparable. As the newlywed bliss has faded and the two live together, they have fallen into an enabling relationship.
Technology is the one who wears the pants in this relationship. Information is a willing subservient, waiting to see what technology will serve up.
All too often when people and organizations have trouble gaining, retrieving, or using information, they blame the technology. "Buy another server," "get more band width," or "upgrade the software." are often the answer. Do you ever hear "Are our information organization schemes optimized?" or "Do our meetings produce and use information that is useful to the Enterprise?"
The field of IA has been co-opted into the co-dependent relationships of technology and information. The practice of information architecture is the answer to structuring information for the presence on a technology platform (a website, intranet or mobile device for example).
Why should Info Architects look only at information on technology platforms? Should not the IA look at Information in any form? They should for both practical and theoretical reasons. Practically because information rarely lives solely in the digital world and theoretically because the more types of information an Info Architect sees, the better he or she better their craft.